Analytics is a platform add-on that allows the bot owner in-depth understanding and tracking of how the bot is used by its users.
Using analytics, you can track KPIs and trends over time to discover the bots strengths and weaknesses, so you can
focus on improving the bot flow to provide a better user experience and allow the bot to complete its purpose with its users.
In addition, using analytics you can extract information that is important for improving your business such as: what are the areas and actions that interest the users more
or areas that need to be strengthened to provide better customer service and satisfaction.
From peeking into actual complete transcripts to important trends and in- depth NLP analysis of the conversation, analytics is a must for real production bots.